Gluten-free at the supermarket in the UK: chains, own brands and what to read on the pack

Gluten-free shopping in the UK works in most of the big supermarket chains we checked, because they sell their own gluten-free range: Sainsbury's Free From, ASDA Free From, Morrisons Free From, Waitrose Free From, Co-op Free From and M&S Made Without (look for Made Without Wheat). On 14 October 2026 we read 46 products labelled gluten free on 6 chains' own websites, from bread, pasta and oats to crackers, biscuits and gravy. On the pack, look for the words gluten free or Coeliac UK's Crossed Grain symbol, then read the ingredients, where wheat, barley, rye and oats must be highlighted, usually in bold.

How we checked this page: on 14 October 2026 we read each chain’s own website: its gluten-free range and, for every product named here, its product page, where we looked for the words gluten free. Where a site needs a full browser we read it in one. We also read the UK gluten-free rules on legislation.gov.uk, the Food Standards Agency’s allergen guidance on GOV.UK, Coeliac UK’s pages on labels, oats and the Crossed Grain, and the NHS pages on gluten-free prescriptions. This page is about sealed, labelled packs only, not in-store bakeries, delis or hot food counters. Ranges change and differ from store to store, so the pack in your hand has the last word. Last checked 14 October 2026.

On this page:

• Which UK supermarkets sell their own gluten-free range?
• What gluten-free food does Sainsbury's sell?
• What gluten-free food does Asda sell?
• What gluten-free food does Morrisons sell?
• What gluten-free food does Waitrose sell?
• Does M&S sell gluten-free food?
• What gluten-free food does Co-op sell?
• Which chains sell gluten-free food but show no own range online?
• Which chains showed no gluten-free range online?
• What does the Crossed Grain symbol on a UK pack mean?
• How do you read a UK label in two minutes?
• Where do you find a branch near you?
• Who can help you in the UK?
• Gluten-free supermarkets in the UK: your questions

Which UK supermarkets sell their own gluten-free range?

The 9 chains below show gluten-free products or a gluten-free aisle on their own websites (read 14 October 2026). The table shows what each one calls its range and whether we could find named products online.

Chain	Its gluten-free range or brand	What we found online	Branches on the HTGF Atlas
Sainsbury's	Sainsbury's Free From	8 products named below	Use the chain's store finder
Asda	ASDA Free From	7 products named below	Yes, Shops tab
Morrisons	Morrisons Free From	8 products named below	Yes, Shops tab
Waitrose	Waitrose Free From	8 products named below	Use the chain's store finder
M&S (Marks & Spencer)	Made Without (Made Without Wheat)	8 products named below	Yes, Shops tab
Co-op	Co-op Free From	7 products named below	Use the chain's store finder
Aldi UK	FREE FROM (brand page)	a brand page with no products, one product in search	Use the chain's store finder
Holland & Barrett	no own range (other brands)	other brands, one own-brand flour	Yes, Shops tab
Iceland	no own range (Gluten Free aisle)	a Gluten Free aisle of 184 products, other brands	Use the chain's store finder

In short: UK supermarkets put their own gluten-free food under Free From (M&S: Made Without), and those ranges also hold milk-free and other products, such as Asda's dairy-free cheese alternatives, so the words gluten free on the pack are what you look for.

What gluten-free food does Sainsbury's sell?

Sainsbury's own range is Sainsbury's Free From, the name printed on each pack and product page. The descriptions name every allergen left out, for example “Milk, egg and gluten free sliced white bread”, so check that gluten is one of them. These 8 products said gluten free on their Sainsbury's product pages on 14 October 2026:

Product (name on the chain's page)	Wording on the chain's page
Sainsbury's Free From White Sliced Bread 535g	“Milk, egg and gluten free sliced white bread”
Sainsbury's Free From 4 x White Rolls	“Milk, egg and gluten free white rolls”
Sainsbury's Free From Oats 450g (Contains oats labelled gluten-free.)	“Porridge oats. Milk and gluten free”
Sainsbury's Free From Digestive Biscuits 188g (Contains oats labelled gluten-free.)	“Milk and gluten free digestive biscuits made with oats.”
Sainsbury's Free From Custard Creams 125g	“Milk and gluten free vanilla flavour biscuits”
Sainsbury's Free From Cheese Crackers 100g	“Gluten free, potato starch based baked crackers with Gouda cheese”
Sainsbury's Free From Beef Gravy Granules 170g	“Gluten free gravy granules for meat”
Sainsbury's Free From Beef Lasagne 300g	“Quick frozen precooked pasta with a beef ragù and topped with cheese. Gluten free”

Source: Sainsbury's, own product pages, read 14 October 2026.

Sainsbury’s also groups gluten-free food in one aisle online, Gluten free under Dietary & world foods, where its own packs sit next to other brands.

What gluten-free food does Asda sell?

Asda's own range is ASDA Free From (some packs read Free From by Asda). In Asda's words: “Whatever your reason for choosing Free From, we're committed to delivering food that meets your needs, without ever compromising on flavour or quality.” The range also has dairy-free cheese alternatives, so look for gluten free. Each Asda product page prints a Regulated Product Name, the legal name of the food; these 7 products said gluten free there on 14 October 2026:

Product (name on the chain's page)	Wording on the chain's page
ASDA Free From Free From Macaroni 500g	“Gluten and egg free pasta made with cornflour and rice flour”
ASDA Free From Free From by Self Raising Flour 1kg	“Gluten free self raising flour”
ASDA Free From Free From by 2 Plain Naans 200g	“Gluten, egg and milk free naan breads”
ASDA Free From Free From Garlic Baguette 170g	“part-baked gluten free baguette”
ASDA Free From Free From by Custard Creams 125g	“Milk and gluten free biscuits made with rice flour, cornflour and corn starch”
ASDA Free From Free From by Gluten Bolognese Sauce 500g	“Gluten free tomato sauce with onion and herbs”
ASDA Free From Free From Gluten 10 Waffle Cones	“Gluten free cones made from chickpea flour and potato flour”

Source: Asda, own product pages, read 14 October 2026.

Asda’s product names repeat Free From (ASDA Free From Free From by …); the table keeps them as Asda prints them, so you can search for them on Asda’s site.

What gluten-free food does Morrisons sell?

Morrisons' own range is Morrisons Free From, with a premium line named Morrisons The Best Free From. Each product page gives a Full Product Name, the legal name of the food, and a Features line such as “Free from gluten, milk”. These 8 products said gluten free in their Full Product Name on 14 October 2026:

Product (name on the chain's page)	Wording on the chain's page
Morrisons Free From White Sliced Loaf	“Gluten free white sliced bread”
Morrisons Free From White Rolls	“Gluten free white bread rolls”
Morrisons Free From Gluten Free Porridge Oats (Contains oats labelled gluten-free.)	“Gluten free oats, milk free”
Morrisons Free From Breadcrumbs 170g	“Gluten free rice flour breadcrumbs”
Morrisons Free From Digestive Biscuits 188g (Contains oats labelled gluten-free.)	“Gluten free digestive biscuits”
Morrisons Free From Plain Crackers 200G	“Free from gluten and milk plain water cracker biscuits”
Morrisons Free From Stuffing	“Gluten free sage and onion stuffing mix”
Morrisons Free From Meat Gravy Granules	“Gluten and milk free meat flavour gravy granules”

Source: Morrisons, own product pages, read 14 October 2026.

Morrisons’ Free From range reaches from bread and porridge to breadcrumbs, stuffing and gravy, which helps if your stay has a kitchen.

What gluten-free food does Waitrose sell?

Waitrose's own range is Waitrose Free From, and most of its gluten-free products carry the word in the name, such as Waitrose Free From Gluten Fusilli. On 14 October 2026 a search of waitrose.com for waitrose free from gluten found 61 results. These 8 products said gluten free at the start of their product description:

Product (name on the chain's page)	Wording on the chain's page
Waitrose Free From Gluten Sourdough	“Gluten free sourdough bread made with a dough starter culture”
Waitrose Free From Sliced Seeded Cob	“Gluten free sliced white bread made with brown and golden linseed”
Waitrose Free From Gluten Fusilli	“Gluten free pasta made from a blend of cornflour and rice flour.”
Waitrose Free From Gluten Spaghetti	“Gluten free pasta made from a blend of cornflour and rice flour.”
Waitrose Free From Gluten Lasagne Sheets	“Gluten free pasta made from a blend of cornflour and rice flour.”
Waitrose Free From Gluten Free Porridge Oats (Contains oats labelled gluten-free.)	“Gluten free rolled pure jumbo oats.”
Waitrose Free From Gluten Muesli (Contains oats labelled gluten-free.)	“Pure gluten free oats blended with a mix of vine fruit”
Waitrose Free From Gluten Butter Shortbread	“Gluten free all butter shortbread biscuits.”

Source: Waitrose, own product pages, read 14 October 2026.

Some Waitrose names read Milk & Gluten Free, others only Gluten, and a few neither: the product description is where Waitrose writes the claim.

Does M&S sell gluten-free food?

Yes. M&S calls its free-from range Made Without: “Our Made Without range is full of flavour-packed products that just happen to be gluten-free, wheat-free, lactose-free, or dairy-free so no one ever has to miss out.” The gluten-free products sit under Made Without Wheat and show a Gluten Free mark on their M&S page. M&S sells them in its stores, and its Made Without page listed 111 items on 14 October 2026. These 8 showed the Gluten Free mark:

Product (name on the chain's page)	Wording on the chain's page
Made Without Wheat All Butter Croissants	“These gluten-free pastries are flaky in texture”
Made Without Wheat Gluten Free 2 Chocolate Twists	“These gluten-free pastry twists are an indulgent treat”
Made Without Wheat All Butter Sultana Scones	“These scones are an indulgent gluten-free treat”
Made Without Wheat All Butter Shortbread Rounds	“Gluten Free”
Made Without Wheat Cheese Crackers	“Potato-based and gluten-free”
Made Without Wheat Choco Pops	“These gluten-free pops”
Made Without Wheat Fruit and Nut Muesli (Contains oats labelled gluten-free.)	“combines gluten-free oat flakes”
Made Without Wheat Beef Lasagne	“crafted to support gluten-free dietary requirements”

Source: M&S, own product pages, read 14 October 2026.

Made Without Wheat on its own is not the gluten-free claim: M&S’s page for its Made Without Wheat Batter Mix shows the allergen line Free From Wheat but not the Gluten Free mark, so check each pack for gluten free.

What gluten-free food does Co-op sell?

Co-op's own range is Co-op Free From; on 14 October 2026 a search of coop.co.uk for co-op free from found 11 products, from bread and pasta to granola and seasonal mince pies. These 7 said gluten free on their Co-op product page:

Product (name on the chain's page)	Wording on the chain's page
Co-op Free From White Sliced Loaf of Bread 500g	“Gluten free”
Co-op Free From Brown Seeded Loaf of Bread 500g	“Gluten free”
Co-op Free From Porridge Oats 450g (Contains oats labelled gluten-free.)	“Gluten free non dairy milk free porridge oats.”
Co-op Free From Berry Granola 350g – Gluten Free (Contains oats labelled gluten-free.)	“Gluten free”
Co-op Free From Spaghetti 500g – Gluten and Egg Free	“Gluten free pasta made with maize and rice.”
Co-op Free From Fusilli 500g – Gluten Free and Milk Free	“Gluten free pasta made with maize and rice.”
Co-op Free From Sea Salt and Black Pepper Cracker 175g – Gluten Free	“Milk free and gluten free.”

Source: Co-op, own product pages, read 14 October 2026.

Each Co-op product page has a link, See where this product is stocked, so you can check a store before you go.

Which chains sell gluten-free food but show no own range online?

Three more chains sell gluten-free food, but their websites showed no own-brand gluten-free range we could check product by product:

• Aldi UK has a FREE FROM brand page, but on 14 October 2026 it said “There are currently no products for sale matching this brand.” Aldi’s search found one own-brand product with gluten free in the name, Specially Selected Gluten Free Meringue Nests, so read the packs in store. (Aldi UK, FREE FROM)
• Holland & Barrett, the health food chain, sells gluten-free products from other brands, such as oatcakes, pasta, granola and baking mixes; its own brand showed one, Holland & Barrett Gluten Free Ground Almond Flour. (Holland & Barrett)
• Iceland, the frozen food chain, has a Gluten Free aisle on its website with 184 products on 14 October 2026, mostly other brands, from chips and potato products to crisps, rice and soft drinks; we found no Iceland own-brand product named gluten free. (Iceland, Gluten Free)

Sources: Aldi UK, Holland & Barrett and Iceland, own websites, read 14 October 2026.

Which chains showed no gluten-free range online?

On 14 October 2026 a search of the Lidl GB website for gluten free found no match. That doesn’t mean its stores sell nothing gluten-free: read the pack. Tesco is not in this guide because we couldn’t read its website on 14 October 2026; there too, the words gluten free on the pack are what to look for.

What does the Crossed Grain symbol on a UK pack mean?

The Crossed Grain is a trademark of Coeliac UK, the UK's coeliac charity, which licenses it to food brands. Coeliac UK says the scheme meets the UK and European gluten-free rules, no more than 20 ppm (parts per million) of gluten, that the licence is renewed every year, and that the symbol is on over 21,000 products across Europe.

The words gluten free are the claim the law regulates, and a pack can carry them without the Crossed Grain: Coeliac UK's own label guide says foods labelled gluten free are suitable on a gluten-free diet.

Gluten-free food on prescription runs through the NHS for people diagnosed with coeliac disease. The NHS website says some GPs in England may provide bread and flour mixes on prescription, and in Scotland the Gluten-free Food Service works through community pharmacies for people with a confirmed diagnosis who live in Scotland and are registered with a GP. On a short trip, plan to buy gluten-free food in the shops.

For a sealed pack, gluten free is the claim to look for; the Crossed Grain is an extra, licensed check on top.

Sources: Coeliac UK, pages on the Crossed Grain, labels and prescriptions; NHS (England), coeliac disease treatment; NHS inform (Scotland), Gluten-free Food Service; all read 14 October 2026.

How do you read a UK label in two minutes?

You read a UK pack in two steps: the claim on the front, then the highlighted words in the ingredients list. UK law makes the second step reliable, because every gluten cereal must be named and highlighted.

1. Front: look for gluten free or the Crossed Grain. Gluten free means no more than 20 mg of gluten per kg of food (Regulation 828/2014 as it applies in the UK). On foods made to replace bread, pasta or biscuits it may be followed by specifically formulated for coeliacs or for people intolerant to gluten.
2. Back: find the ingredients and scan the highlighted words, usually in bold. UK food law lists cereals containing gluten (wheat, including spelt and khorasan, rye, barley and oats) among the 14 allergens that must be highlighted in the ingredients list.
3. Oats: if you see oats on a pack labelled gluten free, they must be specially produced to avoid contamination with wheat, rye or barley; see the note below.
4. The “may contain” line: may contain wheat or made on a line handling wheat is a voluntary note. On a pack labelled gluten free, the gluten-free claim still sets the limit of 20 mg/kg.
5. Still not sure? Run the ingredient list through Label Lab.

On the pack	What it tells you
gluten free	A regulated claim: 20 mg of gluten per kg or less.
very low gluten	A regulated claim, but up to 100 mg of gluten per kg: not the same as gluten free.
specifically formulated for coeliacs / for people intolerant to gluten	May follow gluten free on foods made to replace gluten foods, such as bread and pasta.
Crossed Grain	A symbol licensed by Coeliac UK. A pack can say gluten free without it.
Free From / Made Without	A supermarket range name, also used for milk-free and other products: look for gluten free.
wheat free	Not the same as gluten free: barley, rye and oats contain gluten too.
wheat, spelt, khorasan (Kamut)	All are wheat: gluten cereals, highlighted in the list.
barley, barley malt	A gluten cereal, highlighted in the list.
rye	A gluten cereal, highlighted in the list.
oats	Only with gluten free on the pack; see the note below.
may contain wheat / made on a line handling wheat	A voluntary note from the maker; see the next paragraph.

Gluten free on the front plus no highlighted gluten cereal on the back: that's the two-minute check.

The rule behind the claim: in Great Britain it is the assimilated version of Regulation (EU) No 828/2014, which legislation.gov.uk publishes and which has not been amended by the UK since 31 December 2020. In Northern Ireland, EU food labelling rules continue to apply, and the Food Standards Agency's allergen guidance cites the EU texts there. The limits are the same across the UK: 20 mg/kg for gluten free and 100 mg/kg for very low gluten.

On “may contain”: the Food Standards Agency says such a line should only be used when a risk assessment finds a cross-contamination risk that can't be controlled, and that it is voluntary. It also explains that gluten free and a line such as may contain wheat can appear on the same pack, because the gluten-free claim allows up to 20 mg/kg while the warning is meant for people with a cereal allergy. On a pack without the gluten-free claim, the line is information to weigh: Coeliac UK suggests contacting the manufacturer, and your dietitian can help you decide.

One ingredient needs an extra thought: oats. Coeliac UK says most people with coeliac disease can eat gluten-free oats, and that a very small number are still sensitive to them. Under the UK rule, oats in a food labelled gluten free must be specially produced to avoid contamination by wheat, rye or barley, and the Food Standards Agency notes that the oats must still be named and highlighted in the ingredients. Products in this guide that contain oats are marked in the tables; if you're unsure, ask your dietitian.

More on the details: what the crossed-grain symbol means, oats and wheat starch in gluten-free food, our explainer on what “may contain gluten” really means and what the 2026 Codex rules on may contain mean for coeliacs. To check an ingredient list on the spot, open Label Lab.

Where do you find a branch near you?

The Shops tab of the HTGF Atlas shows branches of Asda, M&S, Morrisons and Holland & Barrett across the UK on one map, each marked as a shop that sells sealed, labelled gluten-free products. Jump straight to Asda, M&S, Morrisons or Holland & Barrett. Sainsbury’s, Waitrose, Co-op, Aldi and Iceland aren’t on the map yet: use Sainsbury's store locator, Waitrose's, Co-op's, Aldi's or Iceland's.

Who can help you in the UK?

Coeliac UK is the UK’s coeliac charity. Its guide to food labels explains the rules above, it says it has over 185,000 products with ingredients lists to search on its food and drink information page, and it runs a helpline for questions about products. Coeliac UK: how to read food labels and Coeliac UK: oats (read 14 October 2026).

Planning the rest of the trip: places to eat gluten-free in the UK, gluten-free London and gluten-free Edinburgh, a gluten-free Sunday roast and gluten-free fish and chips across the UK, how to shop gluten-free in any supermarket abroad, and our supermarket guides for Germany and Italy.

Gluten-free supermarkets in the UK: your questions

Which UK supermarkets have their own gluten-free range?

Sainsbury's (Sainsbury's Free From), Asda (ASDA Free From), Morrisons (Morrisons Free From), Waitrose (Waitrose Free From), Co-op (Co-op Free From) and M&S (Made Without, with its gluten-free products under Made Without Wheat) show their own gluten-free products on their websites. We read all of them on 14 October 2026. Their Free From ranges also include milk-free and other products, so look for gluten free on the pack.

Does M&S sell gluten-free food?

Yes. M&S sells its gluten-free products as Made Without Wheat, part of its Made Without range, and its product pages mark them Gluten Free (read 14 October 2026). Made Without also covers dairy-free and lactose-free food, and a Made Without Wheat product is not always marked gluten free, so check the pack.

What does the Crossed Grain symbol mean?

The Crossed Grain is a trademark that Coeliac UK licenses to food brands; Coeliac UK says the scheme meets the UK and European gluten-free rule of no more than 20 ppm of gluten and that the licence is renewed every year. A pack can also be labelled gluten free without the symbol: the regulated claim is the words gluten free.

Is gluten free on a UK pack the same as in the EU?

Yes. In Great Britain the claim follows the assimilated version of Regulation (EU) No 828/2014, and in Northern Ireland EU food labelling rules continue to apply; both allow no more than 20 mg of gluten per kg of food. The same rule applies to every pack carrying this claim sold in the UK, whichever chain sells it.

What does "may contain gluten" mean on a UK label?

It is a voluntary note from the manufacturer, which the Food Standards Agency says should only be used when a cross-contamination risk can't be controlled. On a pack that also says gluten free, the claim still means no more than 20 mg of gluten per kg. On a pack without the claim, it is information to weigh: Coeliac UK suggests contacting the manufacturer, and your dietitian can help you decide how to treat it.

Can you get gluten-free food on prescription in the UK?

Only through the NHS, after a diagnosis. The NHS website says some GPs in England may provide bread and flour mixes on prescription, and in Scotland the Gluten-free Food Service is for people with a confirmed diagnosis who live in Scotland and are registered with a GP. On a short trip, plan to buy gluten-free food in the shops.

Sources (all read 14 October 2026; product pages are linked in the tables): legislation.gov.uk, Regulation (EU) No 828/2014, Annex (gluten-free and very low gluten); legislation.gov.uk, Regulation (EU) No 828/2014, Article 3; Food Standards Agency, allergen labelling technical guidance; Food Standards Agency, food allergy and intolerance advice for consumers; GOV.UK, precautionary allergen labelling; GOV.UK (Defra and FSA), giving food information to consumers; GOV.UK, ingredients list and allergens; Coeliac UK, how to read food labels; Coeliac UK, oats; Coeliac UK, Crossed Grain Trademark; Coeliac UK, Crossed Grain Trademark for packaged products; Coeliac UK, prescriptions; NHS, coeliac disease treatment; NHS inform (Scotland), Gluten-free Food Service; Sainsbury's, Gluten free; Asda, Free From (custard creams page, brand text); Asda, search asda free from; Morrisons, Morrisons Free From; Waitrose, search waitrose free from gluten; M&S, Made Without; Co-op, search co-op free from; Aldi UK, FREE FROM; Aldi UK, Gluten Free Meringue Nests; Holland & Barrett, search gluten free; Iceland, Gluten Free; Lidl GB, search gluten free; HTGF Atlas, Shops tab.

Last checked 14 October 2026. We name chains so you know where to look, not as a recommendation, and no chain pays to be listed. We inform, we don’t diagnose: for medical questions, your doctor or dietitian has the last word.